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How it works

From your first post to your next sale

Associates build a shop and share it; shoppers find it, follow it and buy from the associate’s own link.

For associates

Six steps from sign-up to your first campaign.

  1. Sign in and pick your handle

    Sign in with Google, Apple or email, choose “Start selling” and pick the handle for your shop’s address.

  2. Let the AI draft your shop

    Paste captions from your past posts or upload screenshots. The AI drafts your bio, company, products and tone of voice.

  3. Review and publish

    Keep what fits, edit the rest, add your price and buy link to each product, then publish when you are ready.

  4. Share your links

    Copy a smart link for each product and channel, or print a QR code for your next event.

  5. Create and schedule content

    Generate captions and product images, plan them on the calendar and add an email to your customers.

  6. See what works

    Your dashboard shows which products, links and channels get the clicks, so the next campaign is easier.

Nothing goes live without you

AI suggestions are drafts. Your shop, products and posts are published only when you choose to publish them.

Posting today

At the scheduled time you get a reminder with the caption copied and the image ready, then you post in one tap and mark it as posted. Automatic posting to connected accounts is coming soon.

Illustration of the campaign calendar with scheduled posts Illustration of the campaign calendar with scheduled posts
Campaign calendar

For shoppers

Four steps, and the first one needs no account.

  1. Browse

    Open a shop from a link an associate shared, or browse trending products on the discovery page.

  2. Sign in to save

    Sign in with Google, Apple or email when you want to follow a shop, like products or start a wish list.

  3. Follow and get updates

    Your feed shows new products and sales from the shops you follow, and you choose how you are notified.

  4. Buy from the associate

    Tap “Buy from” on a product to go to the associate’s own link and order there.

Who you buy from

Orders, payments, shipping and returns are handled by the associate and their company, not by Shop Top Shelf.

Put your favourite products on the top shelf

Set up your shop for free, share one link everywhere, and see what your customers click.

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